Brand photography is very strategic in nature and makes a company more relatable and human. Brand photography offers a unique opportunity to create a visual brand identity for your business and increase engagement with your audience. In fact, sixty-five percent of people are visual learners!  Your brand photography session helps your audience to better understand who your business is? Who you for? What services and products your business offers?
I thoroughly enjoyed working with Alyssa and Lilly at Hazelwood Soap! This branding session was so much fun! For the session we incorporated three of Hazelwood Soap’s branding colors: pale pink, sage green, and beige. Alyssa wanted the bulk of the pictures from the session to focus on their vast array of products and gift options for the upcoming holiday season. We wanted to highlight the company’s small batch, handmade process.
Lilly is so beautiful!  She is a cashier at Hazelwood Soap and our beautiful model for the session! Here are pictures of Lilly showing off the handmade shea bar soaps, pajamas, and store displays.
Their products are all handmade, hand poured, and made in small batches right in Hazelwood, North Carolina. They utilize all natural ingredients, and the scents they have cultivated are amazing. Hazelwood Soap has an amazing array of products: versatile wash, reed infusers, shea butter soaps, soy candles, lotions, socks, bathrobes, pajamas, make-up brushes, and much more! If you are ever near the Wood in Waynesville, you should check out Hazelwood Soap!
And here are a couple of Instagram carousels we developed with five of the brand photos from our session to feature in their social media holiday gift guides.
Become a Panache Insider
Stay inspired with new article releases, upcoming promotionals, and mini sessions!